Top 5 Photo and Video Apps in Kenya Q4 2023

In Q4 2023, the top 5 photo and video apps in Kenya demonstrated intriguing trends in downloads, revenue, and active user engagement. Data from Sensor Tower provides a detailed look at the performance of YouTube: Watch, Listen, Stream, CapCut - Video Editor, Snapchat, Instagram, and Google Photos: Backup & Edit.

YouTube: Watch, Listen, Stream saw a consistent increase in weekly downloads, peaking at approximately 14K in early November. Active users hovered around 1M throughout the quarter, with a slight dip towards the end. Revenue started to pick up in December, reaching around $169 in the first week.

CapCut - Video Editor experienced a significant rise in downloads, particularly in late December, peaking at around 30K. Active users also saw a steady climb, reaching over 526K by the end of the quarter. Revenue fluctuated, with notable spikes in late November and mid-December, reaching up to $134.

Snapchat maintained a strong presence with active users, peaking at nearly 1.9M in late December. Downloads varied, with a high of 53K in late September and a lower point of 28K in early December. Revenue showed a steady increase, peaking at $743 in late November.

Instagram had a consistent user base, with active users surpassing 3.2M by the end of December. Downloads saw a peak of 67.5K in late October. Revenue was strong throughout the quarter, reaching a high of $1.9K in early October.

Lastly, Google Photos: Backup & Edit showed steady download numbers, averaging around 11K per week. Active users remained robust, peaking at over 5.7M in late October. Revenue peaked at $1.7K in late November, indicating a strong performance in the latter part of the quarter.

For more detailed insights and data, visit Sensor Tower.